The Art of Letting Go: What 7-Figure Founders Know About Delegation

Delegation Isn’t a Luxury—It’s a Growth Strategy

Most founders hit a wall.
Between running meetings, answering emails, managing operations, and trying to actually grow the business, your calendar becomes a battlefield.

What separates 7-figure entrepreneurs from the rest?
They’ve mastered the art of letting go.

Delegation isn’t about giving up control—it’s about reclaiming your focus. Whether through hiring a virtual assistant (VA) or building out systems, high-performing founders know that time is their most valuable currency.

Here’s how three successful entrepreneurs used delegation to unlock growth, clarity, and scale.

Noah Kagan – From Bottleneck to Builder

Founder of AppSumo & Sumo.com

In the early days of AppSumo, Noah Kagan was the everything guy. Marketing, customer support, writing newsletters, managing partnerships—you name it. It wasn’t long before he became the bottleneck in his own business.

The turning point? Hiring a virtual assistant to manage his inbox, calendar, research tasks, and even travel arrangements.

By offloading operational tasks, Noah created space to focus on growth levers: strategic partnerships and product development. AppSumo has since grown into a multi-million-dollar brand serving millions of entrepreneurs.

Takeaway: A VA isn’t just help—it’s a growth multiplier.

Jenny Groberg – Building a Resilient Business Through Delegation

Founder & CEO of BookSmarts Accounting

Jenny Groberg, founder of BookSmarts Accounting, understood the importance of delegation from the outset. Her proactive approach ensured that when unforeseen circumstances arose, her business remained unaffected.booksmartspro.com

By establishing a strong delegation framework early on, Jenny ensured that her team could seamlessly manage operations in her absence, highlighting the critical role of trust and structure in business resilience.

Takeaway: Effective delegation isn't just about distributing tasks—it's about building a sustainable business that can thrive, even when unexpected challenges arise.

Jessica Jackley – Prioritizing Through Delegation

Co-founder of Kiva & ProFounder

Jessica Jackley, renowned for co-founding Kiva and later ProFounder, emphasizes the critical role of delegation in entrepreneurial success. She advocates for focusing on mission-critical tasks and effectively delegating the rest to maintain productivity and drive growth.

 By honing the skill of delegation, Jessica was able to concentrate on strategic initiatives, ensuring the sustained impact and scalability of her ventures.

Takeaway: Effective delegation is not just about offloading tasks; it's about making deliberate choices to focus on what truly matters, enabling entrepreneurs to lead their businesses toward long-term success.

Ready to Let Go?

If you're still clinging to every task, ask yourself: Is this the best use of my time as a founder?

Virtual assistants aren’t just cost-effective—they're strategic assets when you delegate the right way. Want to see what it could look like for you?

Book a free consultation and start delegating with confidence.